Video strategy


We transform complex technology and healthcare solutions into compelling visual stories that resonate with your target audience.

Our video production strategy is meticulously designed to showcase the efficacy of your products, highlight client testimonials, and demonstrate product functionalities, ensuring your message is both impactful and memorable.

Storyboarding

Creating detailed visual outlines of the video to ensure a coherent and engaging narrative.

Scriptwriting

Developing scripts that communicate your message clearly and persuasively.

Creative Direction

Defining the visual style, tone, and mood to align with your brand identity

some client feedback

Why content strategy increases productivity and revenue

Pre production planning

We meticulously plan every aspect of the production process to ensure a smooth execution. Our experienced production team brings the concept to life with precision and creativity.

This phase involves:

Healthcare & Technology focus

Our process

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Discovery and Research

At Alchemistic Mind, our video production process begins with thorough discovery and research. We engage in detailed consultations to understand your business objectives, target audience, and unique value propositions. Our market analysis and competitor review help us identify industry trends and opportunities for differentiation. This foundational step ensures that our video production strategy is tailored to your specific needs, setting the stage for creating compelling and effective technology and healthcare videos that resonate with your audience.

Concept Development

Concept development is a crucial phase in our video production process. We craft a strategic plan that aligns with your brand’s voice and messaging. Our team creates detailed storyboards and writes scripts that communicate your message clearly and persuasively. We focus on creative direction to define the visual style, tone, and mood of the video. This meticulous planning ensures that each video we produce is not only visually engaging but also aligned with your marketing goals, enhancing brand awareness and customer engagement.

Production Planning

Effective production planning is key to the success of any video project. At Alchemistic Mind, we allocate the necessary resources, including skilled directors, videographers, and editors, to bring your vision to life. We scout locations and schedule shoots to ensure a smooth production process. Our attention to detail in this phase ensures that the filming is efficient and the final video meets the highest quality standards. By meticulously planning every aspect of the production, we guarantee that your technology or healthcare video is delivered on time and within budget.

Filming and Execution

The filming and execution phase is where your video concept comes to life. Our experienced production team uses state-of-the-art equipment and techniques to capture high-quality visuals and sound. We manage on-set direction to ensure that every shot aligns with the storyboard and script. Client involvement is encouraged throughout the shoot to ensure satisfaction with the direction and content. This hands-on approach ensures that the final product is a powerful tool in your marketing arsenal, effectively showcasing your technology or healthcare solutions.

Post-Production

In post-production, we transform raw footage into a polished, professional video that captivates and informs. Our editing process combines footage to create a cohesive narrative, while our graphics and animation team adds visual effects and enhancements. Sound design ensures clear audio quality and incorporates background scores to enrich the viewing experience. We also offer a structured revision process to incorporate client feedback, ensuring the final video meets your expectations and effectively communicates your message.

Distribution and Optimisation

Once your video is finalized, we assist in optimizing and distributing it across relevant platforms to maximize reach and impact. We tailor videos for different platforms, such as websites, social media, and email campaigns, to ensure optimal performance. Our SEO optimization enhances video metadata and descriptions to improve search engine visibility, while performance tracking allows us to gather insights and inform future content strategies. This comprehensive approach ensures that your technology or healthcare video reaches the right audience and drives measurable results.

FAQ.

Popular Question From Clients

What experience do you have in creating videos for technology and healthcare industries?

At Alchemistic Mind, we specialise in creating high-quality videos specifically for the technology and healthcare sectors. Our team has extensive experience working with B2B clients in these industries, understanding the unique challenges and opportunities they present. We have successfully delivered numerous projects, including product demos, client testimonials, and explainer videos that highlight the benefits and functionalities of complex products and services.


Can you provide examples of past work or case studies demonstrating your success with similar projects?

Absolutely. We have a robust portfolio showcasing a range of projects we’ve completed for technology and healthcare clients. For example, we created an in-depth product demo for a medical device company that significantly boosted their sales presentations. Another project involved a series of client testimonial videos for a software provider, which helped them achieve a 30% increase in lead conversions. We are happy to share specific case studies and examples upon request, giving you a clear view of the quality and impact of our work.


How do you ensure that the video aligns with our brand’s voice and messaging?

Initial Consultation: We start with an in-depth consultation to understand your brand, goals, and target audience.

Storyboarding and Scriptwriting: We develop detailed storyboards and scripts that are reviewed and approved by you before production begins.

Brand Guidelines: We strictly adhere to your brand guidelines and playbook to create video content aligned to your branding.


What is your process for incorporating client feedback and ensuring satisfaction with the final product?

Client satisfaction is our top priority. Our process for incorporating feedback includes:

  • Regular Check-ins: We schedule regular updates and review sessions throughout the project.
  • Collaborative Review: We provide multiple opportunities for you to review and provide feedback on the storyboard, script, and rough cuts.
  • Revisions: We offer a structured revision process, allowing for changes and adjustments based on your feedback.
  • Final Approval: No video is finalized until you are completely satisfied with the end product. We ensure clear communication and flexibility to address any concerns promptly.


What is the timeline and cost structure for a typical video production project with your company?

The timeline and cost structure for a video production project can vary based on the complexity and scope of the project. Generally, our process includes:

  • Initial Consultation and Proposal: 1-2 weeks
  • Pre-production (Research, Storyboarding, Scriptwriting): 2-4 weeks
  • Production (Filming): 1-2 weeks
  • Post-production (Editing, Revisions, Finalization): 3-5 weeks

In terms of cost, we provide customized quotes based on your specific needs and the project scope. Our pricing is transparent, with detailed breakdowns for each phase of the production process. We strive to offer competitive rates without compromising on quality, and we work within your budget to deliver the best possible results.

We are committed to delivering high-quality videos on time and within budget, and we provide ongoing support to ensure your complete satisfaction with the final product.

Persona profiling

We are dedicated to creating videos that not only look great but also drive results.
Our strategic approach ensures that every video we produce is a powerful tool in your marketing arsenal, helping you connect with your audience and achieve your business objectives.

Persona focussed video communications to include

Ready To Create a Video Content Strategy ?

A comprehensive video strategy approach ensures that your core messages reaches the right audience and drives measurable results.

Our pricing

We offer flexible pricing models to cater to different business needs and budgets. Choose the package that best suits your requirements.