To create approved, consistent messaging and content to be used across various marketing formats
Persona Strategy
Map your content and messaging to precisely address the unique needs at each stage of the customer journey.
Recognise the pivotal roles of gatekeepers, influencers, and decision-makers—understanding the buyer journey is crucial for your business’s success.
Identify where the pain points lie in your sales process. Are these challenges supported by compelling statistics, facts, and client testimonials demonstrating how your solution, product, or service resolved issues, boosted productivity, and ultimately enhances revenue growth?
aim
goal
To fully equip staff to win more new business and engage with existing business for up selling other specialties
some client feedback
Why content strategy increases productivity and revenue
Healthcare persona workshop
Targeted Campaigns:
Persona-based marketing can create targeted campaigns that address the specific needs and pain points of different healthcare providers, encouraging the adoption of digital health solutions.
Educational Content:
Producing educational content such as webinars, tutorials, and case studies to demonstrate the benefits and ease of adopting digital health technologies.
Click to view an example of a Healthcare organisation buyer persona profiles
Healthcare & Technology focus
Buyer journey
Navigating a long sales process requires a deep understanding of the buyer’s journey. From engaging with the client and sales team in initial workshops to crafting comprehensive buyer personas and aligning your strategies accordingly, every step is crucial.
The Alchemistic Mind has provided our team with tremendous structure and untapped insight for your company. The details revealed through each buyer persona in our sales process showed where to focus our time, assisted product development, and allowed for alignment across the organisation. We now have aligned content for customer needs, we attract the valuable visitors, qualified leads, and has boosted the outcomes of our business.
Carradale Futures
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Elemental
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Qubiz
FAQ.
What is the Persona Strategy process?
Engagement strategy:
- Stage Identification: Define the key stages of the buyer journey (Awareness, Consideration, Decision).
- Persona-Specific Paths: Map out the journey for each persona, highlighting their interactions and touchpoints.
- Pain Points and Solutions: Identify the pain points at each stage and how your content can address them.
Content Alignment:
- Targeted Messaging: Develop messaging that aligns with the specific needs and pain points at each stage of the journey.
- Content Development: Create tailored content (blog posts, whitepapers, videos) that speaks to each persona’s unique challenges and goals.
- Channel Strategy: Determine the most effective channels (email, social media, website) for delivering your content.
Outputs:
- Content Strategy Document: A strategic plan outlining how to use the developed keywords and content to guide each persona through their journey.
Tell me about the Buyer Journey and Guiding Questions
Understanding your buyer personas is critical for tailoring your marketing and sales strategies effectively. Our comprehensive questionnaire is designed to gather essential insights that form the basis of understanding your organisation’s key buyer profiles, including the Gatekeeper, Influencer, and Decision Maker. This targeted approach ensures that your content and messaging resonate with each profile’s unique needs and pain points.
What’s the Importance of Buyer Personas?
Buyer personas are detailed representations of your ideal customers, based on real data and strategic insights. They help you understand your customers’ behaviours, needs, and concerns, allowing you to create more relevant and compelling marketing strategies. Our questionnaire focuses on three pivotal profiles within an organisation:
- Gatekeepers: Often the first point of contact, gatekeepers control access to decision-makers and influence initial perceptions.
- Influencers: These individuals shape decisions through their expertise, recommendations, and advocacy within the organization.
- Decision Makers: The final authority who makes the purchasing decision, based on the input from gatekeepers and influencers.
What is the Engagement Strategy?
Our principal output in connection with the Engagement Strategy is to work with our clients for an initial period estimated at 5 – 10 days, during which time we shall be focused on delivering a series of clearly defined outputs as below:
- Supply of Alchemistic Mind template documents for population
- Facilitated Workshop – including
- Review Gatekeeper and Influencer and Decision Maker personas and strategy
- Discuss 5 priorities for each product/service
- Persona template strategy
- Agreed list of persona pain points
- Define the list of pain points and create a series of product/service-based persona templates
- Define a recommended content strategy
Persona Profiling
We reveal how each persona makes buying decisions.
These insights will form the content strategy based on the buyers
journey and the sales process, as well as helping digital teams to define trigger events.
Persona focussed communications to include
Informed Decision Making
Make strategic business decisions based on a clear understanding of your buyers.
Targeted Marketing
Create more precise and effective marketing campaigns tailored to each persona.
Improved Engagement
Develop content that speaks directly to the interests and challenges of each profile.
Enhanced Sales Strategies
Equip your sales team with deeper insights into the motivations and objections of each key profile.
Persona pricing
When considering a comprehensive persona strategy, it’s crucial to offer flexible pricing models that cater to different client needs and budgets.
Here are three pricing models for persona strategy that include services such as persona workshops, profile creation, content development, UX development, video interviews for client case studies, and other services offered by Alchemistic Mind.