We’re Alchemistic Mind: Growth Hackers,
Creators,
& Problem-Solvers
We’re Alchemistic Mind: Growth Hackers,
Creators,
& Problem
- Solvers
origin story
origin story
origin story
Alchemistic Mind was built for one reason: to help businesses crush their sales targets—without the guesswork.
HOW IT STARTED
Our co-founders, Marie Johnson and Matt Gee, each have over 20 years of experience in sales and marketing.
After decades in the trenches, they saw the same frustrating pattern: sales teams were missing opportunities—not because they lacked effort, but because they weren’t working smart.
Marie latched on to this and started running Persona driven workshops which over time evolved into Persona development workshops and beyond this into hand crafted sales strategies, sales playbooks, messaging and video content creation. It was labour intensive and in no way scalable – meanwhile the scale of the problem, and demand for the service continued grow, accelerated by Covid and the move towards more remote interactions.
WHY NOW?
… and then AI exploded into the mainstream…., and it’s changing everything. If you're not using it, you're already behind. But let’s get real—most people are using AI tools all wrong. They think it’s the solution to all their problems – but like all tools much depends on how you wield it.
That’s where theAlchemy is different. It’s built to make best use of the speed of the AI platforms without cutting out the bespoke insights and humanity that cut through the noise and get you results.
“Here’s the problem: Companies invest in CRMs like Salesforce and HubSpot, but the real gold—those deep customer insights, the pain points, the hidden opportunities—stay locked in people’s heads. And let’s be very clear, sales success isn’t just about the decision-maker.
The Influencers and gatekeepers matter just as much, yet they’re often ignored. That’s a massive mistake."
Marie Johnson
“I’ve seen it over and over. Companies hire ‘rockstar’ sales execs, expecting magic. But those hires get frustrated when the business doesn’t equip them with the insights and collateral they need to success.
And guess what? They fail to meet the targets set for them and the cycle repeats—wasted potential, wasted time, wasted revenue.”
Matt Gee
That’s exactly why we built Alchemistic Mind.
We take scattered insights and turn them into a clear, actionable strategy that fuels real sales growth.
And we don’t stop there—thePlaybook makes sure these insights actually get used.
OUR TEAM
Supporting Matt and Marie we’ve assembled a collective of growth experts, big brand creatives, content creators, PROMPT engineers, creative technologists and data geeks, all focused on unlocking fast growth with the latest tools and insights.
Alchemistic Mind was built for one reason: to help businesses crush their sales targets—without the guesswork.
HOW IT STARTED
Our co-founders, Marie Johnson and Matt Gee, each have over 20 years of experience in sales and marketing.
After decades in the trenches, they saw the same frustrating pattern: sales teams were missing opportunities—not because they lacked effort, but because they weren’t working smart.
Marie latched on to this and started running Persona driven workshops which over time evolved into Persona development workshops and beyond this into hand crafted sales strategies, sales playbooks, messaging and video content creation. It was labour intensive and in no way scalable – meanwhile the scale of the problem, and demand for the service continued grow, accelerated by Covid and the move towards more remote interactions.
WHY NOW?
… and then AI exploded into the mainstream…., and it’s changing everything. If you're not using it, you're already behind. But let’s get real—most people are using AI tools all wrong. They think it’s the solution to all their problems – but like all tools much depends on how you wield it.
That’s where theAlchemy is different. It’s built to make best use of the speed of the AI platforms without cutting out the bespoke insights and humanity that cut through the noise and get you results.
“Here’s the problem: Companies invest in CRMs like Salesforce and HubSpot, but the real gold—those deep customer insights, the pain points, the hidden opportunities—stay locked in people’s heads. And let’s be very clear, sales success isn’t just about the decision-maker.
The Influencers and gatekeepers matter just as much, yet they’re often ignored. That’s a massive mistake."
Marie Johnson
“I’ve seen it over and over. Companies hire ‘rockstar’ sales execs, expecting magic. But those hires get frustrated when the business doesn’t equip them with the insights and collateral they need to success.
And guess what? They fail to meet the targets set for them and the cycle repeats—wasted potential, wasted time, wasted revenue.”
Matt Gee
That’s exactly why we built Alchemistic Mind.
We take scattered insights and turn them into a clear, actionable strategy that fuels real sales growth.
And we don’t stop there—thePlaybook makes sure these insights actually get used.
OUR TEAM
Supporting Matt and Marie we’ve assembled a collective of growth experts, big brand creatives, content creators, PROMPT engineers, creative technologists and data geeks, all focused on unlocking fast growth with the latest tools and insights.
