thePlaybook
thePlaybook
We help B2B teams shorten long sales cycles using strategic messaging, buyer psychology, and AI
We help B2B teams shorten long sales cycles using strategic messaging, buyer psychology, and AI
Precision GTM, Crafted by Experts
The ultimate expression of thePrompt is thePlaybook, a Persona based and driven repository of everything sales teams need to close deals
The key elements of thePlaybook are
Persona sheets
Pain Points prioritised
Key stats and testimonials to answer each pain point
Sample emails
Sample video
Other ??
AI-Driven Persona Targeting
→ Auto-segments Gatekeepers, Influencers, and Decision Makers.
In addition to creating detailed Personas for each of Gatekeeper, Influencer and Decision-Maker, users are able to dive deeper and create the next layer of Personas either themselves or by going through theAlchemy process again.
Pain points for each Persona, prioritised.
AI + Human Messaging Optimization → AI generates outreach; experts refine for impact.
Messaging that speaks to each Persona and their respective pain points.
GTM Strategy, Automated → AI + human validation creates a step-by-step sales execution roadmap.
Sequencing guide to engaging with the different Personas
Why thePlaybook works
Your team executes smarter, closes faster, and wins more deals.
ROI you can expect from theAlchemy Powered Playbook
Reduction in research time by up to 90% compared to manual persona development
Increases sales productivity by 30% (Forrester)
50% higher win rates (McKinsey)
thePlaybook is MUCH MORE than just another AI tool.
AI segments leads into Gatekeepers, Influencers, and Decision Makers
Experts refine and validate strategy, messaging, and execution.
Real-time optimization ensures every outreach is data-driven and personalized.
the right message to the right buyer,
at the right time.
the data doesn't lie.
33% of buyers believe sellers effectively address their specific pain points. Every lost deal in your pipeline right now probably died because you missed a key stakeholder or failed to address their specific concerns. CSO insight
Think your deals are stalling? They probably are.
53% of salespeople are meeting quotas (CSO Insights)
The typical B2B buying group involves 6-10 decision makers
Buyers spend only 17% of their total buying time meeting with potential suppliers. Miss one stakeholder, and your deal is dead.
60% of B2B buying decisions are made before ever speaking to a vendor. (CEB/Gartner).
Companies using targeted, persona-based strategies experience:
2-5x higher email open rates (MarketingSherpa)
73% higher conversions (Aberdeen Group)
71% of companies exceeding revenue and lead goals have documented buyer personas (Cintell)
90% of companies using detailed personas report clearer understanding of their buyers (ITSMA)
75% of B2B purchases rely on different personas at different buying stages (SiriusDecisions)
95% of buyers choose vendors who provide relevant content at each stage of the buying process (Demand Gen Report)
56% of companies create higher quality leads using persona-based content (Cintell)
Companies using advanced persona-based selling see 28% shorter sales cycles (Aberdeen Group)
Challenges thePlaybook answers:
Your team executes smarter, closes faster, and wins more deals.
ROI you can expect from theAlchemy Powered Playbook
Reduction in research time by up to 90% compared to manual persona development
Increases sales productivity by 30% (Forrester)
50% higher win rates (McKinsey)
AI segments leads into Gatekeepers, Influencers, and Decision Makers
Experts refine and validate strategy, messaging, and execution.
Real-time optimization ensures every outreach is data-driven and personalized.
It’s all about understanding your buyers at a truly actionable level.
Precision GTM, Crafted by Experts
The ultimate expression of thePrompt is thePlaybook, a Persona based and driven repository of everything sales teams need to close deals
The key elements of thePlaybook are
Persona sheets
Pain Points prioritised
Key stats and testimonials to answer each pain point
Sample emails
Sample video
Other ??
AI-Driven Persona Targeting
→ Auto-segments Gatekeepers, Influencers, and Decision Makers.
In addition to creating detailed Personas for each of Gatekeeper, Influencer and Decision-Maker, users are able to dive deeper and create the next layer of Personas either themselves or by going through theAlchemy process again.
Pain points for each Persona, prioritised.
AI + Human Messaging Optimization → AI generates outreach; experts refine for impact.
Messaging that speaks to each Persona and their respective pain points.
GTM Strategy, Automated → AI + human validation creates a step-by-step sales execution roadmap.
Sequencing guide to engaging with the different Personas
Why thePlaybook works
Your team executes smarter, closes faster, and wins more deals.
ROI you can expect from theAlchemy Powered Playbook
Reduction in research time by up to 90% compared to manual persona development
Increases sales productivity by 30% (Forrester)
50% higher win rates (McKinsey)
thePlaybook is MUCH MORE than just another AI tool.
AI segments leads into Gatekeepers, Influencers, and Decision Makers
Experts refine and validate strategy, messaging, and execution.
Real-time optimization ensures every outreach is data-driven and personalized.
the right message to the right buyer,
at the right time.
the data doesn't lie.
33% of buyers believe sellers effectively address their specific pain points. Every lost deal in your pipeline right now probably died because you missed a key stakeholder or failed to address their specific concerns. CSO insight
Think your deals are stalling? They probably are.
53% of salespeople are meeting quotas (CSO Insights)
The typical B2B buying group involves 6-10 decision makers
Buyers spend only 17% of their total buying time meeting with potential suppliers. Miss one stakeholder, and your deal is dead.
60% of B2B buying decisions are made before ever speaking to a vendor. (CEB/Gartner).
Companies using targeted, persona-based strategies experience:
2-5x higher email open rates (MarketingSherpa)
73% higher conversions (Aberdeen Group)
71% of companies exceeding revenue and lead goals have documented buyer personas (Cintell)
90% of companies using detailed personas report clearer understanding of their buyers (ITSMA)
75% of B2B purchases rely on different personas at different buying stages (SiriusDecisions)
95% of buyers choose vendors who provide relevant content at each stage of the buying process (Demand Gen Report)
56% of companies create higher quality leads using persona-based content (Cintell)
Companies using advanced persona-based selling see 28% shorter sales cycles (Aberdeen Group)
Challenges thePlaybook answers:
Your team executes smarter, closes faster, and wins more deals.
ROI you can expect from theAlchemy Powered Playbook
Reduction in research time by up to 90% compared to manual persona development
Increases sales productivity by 30% (Forrester)
50% higher win rates (McKinsey)
AI segments leads into Gatekeepers, Influencers, and Decision Makers
Experts refine and validate strategy, messaging, and execution.
Real-time optimization ensures every outreach is data-driven and personalized.
It’s all about understanding your buyers at a truly actionable level.
Precision GTM, Crafted by Experts
The ultimate expression of thePrompt is thePlaybook, a Persona based and driven repository of everything sales teams need to close deals
The key elements of thePlaybook are
Persona sheets
Pain Points prioritised
Key stats and testimonials to answer each pain point
Sample emails
Sample video
Other ??
AI-Driven Persona Targeting
→ Auto-segments Gatekeepers, Influencers, and Decision Makers.
In addition to creating detailed Personas for each of Gatekeeper, Influencer and Decision-Maker, users are able to dive deeper and create the next layer of Personas either themselves or by going through theAlchemy process again.
Pain points for each Persona, prioritised.
AI + Human Messaging Optimization → AI generates outreach; experts refine for impact.
Messaging that speaks to each Persona and their respective pain points.
GTM Strategy, Automated → AI + human validation creates a step-by-step sales execution roadmap.
Sequencing guide to engaging with the different Personas
We don’t just scratch the surface. theAlchemy dives deep to uncover what motivates the key Personas in your sales cycle.
Whether it's Gatekeepers, Influencers, or Decision Makers, we take unspoken insights and turn them into content and actionable strategies that drive real results. With theAlchemy, you don’t just create Personas—you master them.
By uncovering pain points and aligning messaging, TheAlchemy helps you shorten sales cycles, build stronger connections, and achieve measurable growth. It’s time to elevate your marketing and sales strategy with the precision of TheAlchemy.
Using theAlchemy, sales teams are empowered to deliver targeted content that creates positive engagement, and ultimately drives significantly improved KPIs such as conversion rates, CAC, ave sales cycle duration, LTV.
the right message to the right buyer,
at the right time.
the data doesn't lie.
33% of buyers believe sellers effectively address their specific pain points. Every lost deal in your pipeline right now probably died because you missed a key stakeholder or failed to address their specific concerns. CSO insight
Think your deals are stalling? They probably are.
53% of salespeople are meeting quotas (CSO Insights)
The typical B2B buying group involves 6-10 decision makers
Buyers spend only 17% of their total buying time meeting with potential suppliers. Miss one stakeholder, and your deal is dead.
60% of B2B buying decisions are made before ever speaking to a vendor. (CEB/Gartner).
Companies using targeted, persona-based strategies experience:
2-5x higher email open rates (MarketingSherpa)
73% higher conversions (Aberdeen Group)
71% of companies exceeding revenue and lead goals have documented buyer personas (Cintell)
90% of companies using detailed personas report clearer understanding of their buyers (ITSMA)
75% of B2B purchases rely on different personas at different buying stages (SiriusDecisions)
95% of buyers choose vendors who provide relevant content at each stage of the buying process (Demand Gen Report)
56% of companies create higher quality leads using persona-based content (Cintell)
Companies using advanced persona-based selling see 28% shorter sales cycles (Aberdeen Group)
Challenges thePlaybook answers:
Your team executes smarter, closes faster, and wins more deals.
ROI you can expect from theAlchemy Powered Playbook
Reduction in research time by up to 90% compared to manual persona development
Increases sales productivity by 30% (Forrester)
50% higher win rates (McKinsey)
AI segments leads into Gatekeepers, Influencers, and Decision Makers
Experts refine and validate strategy, messaging, and execution.
Real-time optimization ensures every outreach is data-driven and personalized.
It’s all about understanding your buyers at a truly actionable level.
