How Alchemistic Mind Supercharged Carradale Futures’ B2B sales team with TheAlchemy

Big changes call for bold moves—and the right partner to make them happen. That’s the story of Carradale Futures, a well-established healthcare consultancy that was seeking to turn itself into a SaaS business. Over the course of 18 months, we guided them through a complete reinvention, culminating in the launch of their flagship product, SOPHIA, and its deployment into care settings worldwide.

Here’s how we made it happen.

Building the Blueprint for Change

Carradale Futures had a strong reputation in healthcare consultancy, but they were committed to transitioning to a software led offer.

What we did:

• We deployed theAlchemy to support all aspects of their transition:
  Redefine their core communications: Personas formed the foundation for an overhaul of their website, sales and marketing collateral and apportionment of their marketing budget.

• Underpin cold outreach activities: As the business sought out new clients beyond their core vertical and geography, they used Persona insights to craft messaging for cold email campaigns and LinkedIn. Campaigns were conducted by Persona to drive up open/read rates, as well as other key measure of engagement.

• Support agents and introducers: As the business engaged with third parties to support sales activity, Perosna insights were the key in getting them up to speed quickly and ensuring their alignment with the core team.

The ambition was there—theAlchemy turned it into reality.

What We Did Together

1. Unlocked Audience Insights
Using theAlchemy, the sales team were able to understand Persona pain points, and aspirations, which in turn shaped the positioning and marketing of Sophia.

2. Sharpened the product development roadmap
theAlchemy supported the product team in prioritising new features such that SOPHIA was best placed to meet their market’s ever evolving needs. As part of this exercise, we deployed our Persona insights to help them better understand the strengths and weaknesses of their competitor set.

3. Amplified the Brand
Shifting from consultancy to SaaS required a brand overhaul. theStudio helped redefine Carradale Futures’ identity as a tech-forward innovator. From visual branding to a new tone of voice, every touchpoint used Persona insights to reinforce their new positioning.

4. Personalized Campaigns Across Industries
theAlchemy’s segmentation features enabled hyper-targeted campaigns that resonated - tailored messaging and outreach built trust and excitement, driving adoption in new markets.

The Results? Next-Level Growth.
Here’s what Carradale Futures achieved:

• 300% increase in market reach: Sophia’s versatility opened doors in three new verticals.
  

• 70% revenue growth in year one of Sophia: Scalable SaaS pricing and strategic market penetration paid off.
  

• A dramatic reduction in the sales cycle duration: A sales cycle of 18 months is not uncommon when selling to large care providers – post theAlchemy, the business has closed 2 clients in less than 3 months.
  

• 120% uplift in website traffic, with conversions up 85%: A revamped digital presence and tailored messaging converting interest into action.

What They Said
“theAlchemy helped us redefine not just what we do, but who we are. Their Persona insights combined with access to the team at theStudio made our SaaS transition significantly quicker and more effective than we could have achieved on our own. Sophia’s performance has exceeded our expectations, and we couldn’t have done it without them.”
— Mark Cusack, VP Strategy and Business Development

What’s Next?
With Sophia as their flagship product and a multi-industry foothold, Carradale Futures is poised for exponential growth. Their journey shows how reinvention, powered by Personas, can turn bold ideas into industry-changing results.

Because when you combine vision, strategy, and innovation, the possibilities are endless.