The
SCIENCE+Art

of
Sales Enablement

Because Reach
is Nothing without
Resonance

“We transform conversion rates and revenue delivery by getting sales team to speak the way that buyers think

personas

playbook

content

pain points

personas

playbook

content

pain points

personas

playbook

content

pain points

A GROWTH
ENGINE BUILT FOR
THE 21st Century 

We have a single purpose, helping our B2B clients to thrive in the long sales cycle.

theAlchemy adds resonance to the GTM stack you already useit doesnt replace it. We enhance your current GTM stack (CRM, marketing automation tools) by unpacking who youre trying to connect with (their emotional drivers/whats keeping them up at night) and crafting content that will land with them.

Our platform maps buyer personas, generates detailed pain points, and turns these insights into ready-to-use messages for collateral that can include cold outreach, ads and landing pages, as well as a deep suite of tools for your sales team including discovery prompts, objection handling scripts, feature clusters mapped to pain points and much more.

And do we all this not by guessing from social feeds and anonymised web traffic signals.

We surface the knowledge already inside your teamsales, marketing, founders, agents and partners, blending AI for speed with human
craftsmanship.

Why Everything
We Do Starts
and Ends with
Personas

Think of buyer personas as deep dives into who your customers are, what makes them tick, and what gets them to say yes. With these insights, you can make your sales process faster, smarter, and way more effective.

Without knowing who truly influences your sales cycle, sales and marketing efforts can fall flat without any real understanding of "why?".

For example,

  • Is your cold outreach getting filtered by a Gatekeeper?

  • Is your social media messaging engaging Influencers who shape perceptions, even if they dont drive purchase? 

  • Are your efforts to engage with Decision Makers well timed?


ON POINT PERSONAS WILL TRANSFORM YOUR LONG SALES CYCLE

  • Reduce the duration of the sales cycle.

  • Increase conversion rates.

  • Improve the quality of the relationship between buyer and seller throughout the cycle.


thePrompt
PERSONAS DONE RIGHT

thePrompt helps you understand your target audience like never before. The platform, informed by the same underpinning as well established approaches such as Myers Briggs, has been refined by the founders of Alchemistic Mind over the past 8 years.

By generating sophisticated buyer personas that truly get to the heart of your target audience, you can level up your sales game and create a measurable uplift on the KPIs that matter.

  • Targeting becomes more precise.

  • Chance plays less of a role in the creative process.

  • Sales engagement platforms deliver on their potential.



Want to know more?